Privacy Policy
Effective Date: 14 July 2025
At New Nörm, your privacy matters. We are committed to protecting your data, respecting your choices, and being transparent about how we collect and use information.
1. Who we are
New Nörm is developed and operated by Sestive Inc., a U.S.-based company focused on emotional well-being and AI-powered reflection tools. For App Store distribution and technical development, the mobile application is published under our affiliated entity Sestive LLCbased in Armenia.
Both companies operate under the same privacy standards and data protection policies
2. What We Collect
We collect only what’s needed to provide and improve your experience:
- Account Information: Name, email, preferences
- User-Generated Input: Journaling entries, mood check-ins, AI conversations
- Usage Data: Technical data such as app activity and device type (non-personalized)
We do not collect or store:
- Medical or diagnostic data
- Health records or biometrics
- Payment information in the mobile app
3. Payments and Subscriptions
New Nörm does not process payments inside the mobile app.
All payments, including subscriptions, are securely processed through Stripe via our web platform. Stripe’s own privacy policy applies to all payment-related data. We never store or access your payment credentials.
To manage your subscription, visit your account at www.newnorm.app.
4. How We Use Your Data
We use your data to:
- Deliver personalized features and insights
- Help you track emotions and behavioral patterns over time
- Improve the platform’s usability and experience
We do not use your data for advertising, nor do we sell or share it with third parties for marketing purposes.
5. Data Security
Your data is:
- Encrypted in transit and at rest
- Stored on secure cloud infrastructure
- Accessible only by you, unless you explicitly choose to share it
6. Your Rights
You can:
- Access, edit, or delete your data
- Request full account removal
- Adjust your privacy settings at any time in the app or web platform
We comply with data protection regulations, including the General Data Protection Regulation (GDPR) for users in the European Union.
7. HIPAA Notice
New Nörm is not a healthcare provider and does not store protected health information (PHI) as defined under U.S. law. However, we voluntarily align our data security practices with HIPAA standards to ensure a high level of privacy and protection for our users.
8. Third-Party Services
We use trusted third-party services to support the platform:
- Stripe (for web-based payments)
- Apple (for app distribution and analytics)
Each provider follows its own privacy and data handling practices.
9. Changes to This Policy
We may update this policy periodically. If we do, you’ll be notified through the app or platform. Continued use of New Nörm indicates acceptance of the revised policy.
10. Contact Us
If you have questions or concerns about this policy or your data:
Sestive Inc.